Avvo.com, the new lawyer review web site, has been in the news lately. For good or bad, it has been grabbing users' attention. Located in Seattle, the website is the creation of Paul Bloom. Lawyers can claim their profile and write great things about themselves to push their ego.
"One of the failings of Avvo is that every attorney, by simply claiming their profile, can update it to include as much positive information as they can muster to increase their rating. In other words, your rating is largely in your own hands. Take 5 minutes and you miraculously become a better lawyer. With a little imagination, you're a 10 too, unless you're truly a miserable miscreant who has done nothing with your career, invoked the ire of your local disciplinary authority and been the poster child for client abuse. With a lot less time and effort than it takes to prepare a complaint, the offended plaintiff could have upped his rating instead of becoming today's headline at Overlawyered."
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